Competition advocacy is a topic that can be addressed from many different angles and can address many different stakeholders. We will discuss and exchange experiences about advocacy to governments and policy makers, the legal community, small and large undertakings and to a wider public. This will include work with the media, competition assessment of laws and regulations, evaluation and promotion of a competition authority’s activities, and ideas on how to establish and promote a competition culture. A part of this programme will more closely investigate the use of market studies and sector enquiries. Experts from experienced jurisdictions will present their insights and we will seek a broad exchange among all participants.